As Creative Lead at the destination marketing organization for Canada's largest city, I am responsible for evolving the visual branding strategy, and ensuring its consistent application across all channels.
I lead our in-house design efforts, conceptualizing new ideas for branding and marketing campaigns, in partnership with key stakeholders, and lead the creative direction and production of brand content, including international marketing campaigns, industry partnerships, consumer publications, strategic media, presentations, infographics and corporate events.
2018 - Marketing Campaign of the Year, Tourism Industry Association of Ontario
2018 - Gold Award for Creative Storytelling, Canadian Marketing Association
Content: © Destination Toronto
Interactive Digital Annual Report - click for more
Toronto Spotlight Winter 2020 Microsite. Click for more.