Destination Toronto

As Creative Lead, I direct in-house design efforts, conceptualizing new ideas for branding and marketing campaigns, consumer publications, strategic media, presentations, and industry & corporate events. 2018 - Marketing Campaign of the Year, Tourism Industry Association of Ontario 2018 - Gold Award for Creative Storytelling, Canadian Marketing Association Content: © Destination Toronto

In 2019 the brand campaign “Let Yourself In” included videos, digital ads, and targeted social media. The “red door” concept used in the videos to showcase the diversity of experiences in the city, was complemented in the broader range of collateral, as an open invitation to visitors to experience the city.

Interactive Digital Annual Report - click for more

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