My first foray into entrepreneurship, Itty Bitty Greenie is an e-commerce site and resource for those seeking sustainable and fair trade products for children.
With the aim of raising awareness about environmental impacts and social responsibility when purchasing products, I created the brand, the website and blog, and a marketing strategy incorporating cross-channel promotions to engage and inspire a new audience.
The business was named “Best Green Startup” at the Startup Smart Business Awards in Australia, and I was a Telstra Australian Business Awards nominee.
My brand strategy included a content plan that was both visually beautiful and information focused, connecting with a vibrant community of like-minded parents and consumers in Australia and globally.
As an influencer in this niche market, I capitalized on opportunities for growth by aligning with green businesses and organizations.